Amazon Channel Management North America & Beyond

Your Amazon channel,
run like a Director.

Calibre Commerce is the Channel Operating Partner for growth-stage DTC brands — primary focus on North America (USA & Canada), open to UK, Australia, and India marketplaces. Combining 10+ years of senior operator experience with AI-powered systems to drive measurable, accountable revenue growth.

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10+
Years Experience
USA + CA
Both Markets
$1M–$20M
Client Revenue Range
48hr
Audit Turnaround
SPN
Amazon Service Provider
Background
Former Amazon Employee (2012–2016) Knix — Full Amazon P&L, USA & Canada Spin Master — Amazon USA & Canada Cross-Border North America Specialist AI-Native Operating Model 48-Hour Audit Delivery
Verified Partner
Amazon Ads Verified Partner
SPN
Amazon SPN Approved Provider
A
Ex-Amazon 10+ Years Operator
About

Senior operator expertise.
Not another agency.

Calibre Commerce was founded by Aishwarya Rajasekar, a 10+ year Amazon specialist who has owned the full Amazon P&L for brands across Canada and the USA — from global toy companies to high-growth DTC apparel brands.

We work with growth-stage DTC brands ($1M–$20M revenue) who are ready to treat Amazon as a serious, managed channel — whether that means taking back control from retail partners like Pattern or Spreetail, expanding into Canada for the first time, or building a properly structured ad account from the ground up.

Our model is AI-native: 80% AI-powered execution, 20% senior operator judgment. Faster insights, lower overhead, and every strategic recommendation made by someone who has done this at scale, with real P&L accountability.

Partner Credentials
Amazon Ads Partner — Verified in the Amazon Ads Partner Network, with direct access to advertising tools, partner-only insights and beta features.
Amazon Service Provider Network (SPN) — Approved third-party provider vetted by Amazon for account management and advertising optimisation services.
Former Amazon Employee (2012–2016) — Four years inside Amazon, working across advertising systems, seller operations, and the platform infrastructure most agencies only see from the outside.
Knix & Spin Master — Full Amazon P&L ownership across USA and Canada at two recognisable consumer brands, including a complete Pattern-to-in-house transition.
2012
Amazon
Internal — Amazon Employee
Built platform knowledge from the inside — advertising systems, seller ecosystem, and operational infrastructure. Four years working within the company that invented this channel.
2016
Spin Master
Amazon Channel Manager — USA & Canada
Managed Amazon USA & Canada simultaneously across multiple toy brands — merchandising, sales strategy, advertising, and cross-border operations at scale.
2023
Knix
Senior Manager, Amazon Channel — USA & Canada
2 years of full P&L ownership across USA and Canada — ads, inventory, listings, assortment, budgeting, promotions, and the full Pattern-to-inhouse transition.
2025
Calibre Commerce
Founder — Channel Operating Partner
Senior-led Amazon channel management for growth-stage DTC brands. Primary focus on North America — open to UK, Australia, and India. AI-native model. Operator expertise at the core.
Why Calibre Commerce

Four things that make this different.

Most agencies managing Amazon channels are task executors. Calibre Commerce is a strategic operating partner — the difference shows up in your P&L.

01
Former Amazon Employee
Four years working inside Amazon builds a different understanding of how the platform actually works — advertising auctions, ranking signals, policy decisions — not from the outside, but from within. That knowledge changes the quality of every recommendation.
02
Cross-Border North America Specialist
USA and Canada together, not separately. We've managed both markets simultaneously at scale — understanding the logistics differences, keyword nuances, pricing strategy, and cross-border fulfilment that trip up most agencies and brand teams.
03
Retail Partner Transition Expertise
If you're currently selling through Pattern, Spreetail, or a similar retail partner and want to take back control — this is one of our specialties. We know exactly how to structure the transition, protect rankings, and rebuild profitability from day one.
04
AI-Native Operating Model
80% AI-powered execution, 20% senior operator judgment. This means faster reporting and analysis turnarounds, and senior time spent entirely on strategy and client decisions — not administration or data pulling. You get more thinking, faster.
Service Tiers

Three tiers.
One operating partner.

Fully productised offers — same scope, same deliverables, same process at each level. You know exactly what you're getting.

Tier 01
Ads Accelerator
For brands doing $10K–$50K/month on Amazon
  • ◆ Full PPC management — Sponsored Products, Brands & Display
  • ◆ Weekly bid & budget optimisation
  • ◆ Keyword harvesting & negative keyword hygiene
  • ◆ Monthly performance report with AI-generated insights
  • ◆ Monthly 30-min strategy call
Most Popular
Tier 02
Growth Partner
For brands doing $50K–$500K/month on Amazon
  • ◆ Everything in Ads Accelerator
  • ◆ Listing optimisation — copy, structure, A+ content briefs
  • ◆ Promotions & deals planning
  • ◆ Inventory forecasting support
  • ◆ Bi-weekly strategy calls
  • ◆ AI-powered monthly P&L review
  • ◆ Account health monitoring
  • ◆ Quarterly growth roadmap
Tier 03
Channel Director
For brands doing $500K+/month on Amazon
  • ◆ Everything in Growth Partner
  • ◆ Full Amazon P&L ownership & reporting
  • ◆ Assortment & pricing strategy
  • ◆ New product launch management
  • ◆ Canada expansion management
  • ◆ Weekly check-ins with founder
  • ◆ Annual channel strategy & budget planning
Add-On
Canada Market Expansion
Available as a one-time market entry project or a monthly add-on to any tier. Includes Canada market viability assessment, cross-border logistics setup, pricing & currency strategy, and Canada-specific keyword differences. One of the most underserved Amazon skillsets in North America — we've done it at scale at two separate companies.
Diagnostic Tools

Every engagement starts
with an audit.

Before recommending anything, we audit. Our three audit frameworks surface exactly where revenue is leaking and what to fix first — with dollar impact estimates, not vague recommendations.

01
Complimentary
Amazon Account Health & Revenue Leak Audit
A full diagnostic across listing quality, advertising efficiency, inventory health, buy box ownership, and brand presence. Identifies your top 5 revenue leaks with estimated dollar impact. Delivered as a branded 6–8 page PDF report within 48 hours.
Free — No obligation
Request Audit →
02
Paid Audit — $500
Amazon Advertising Performance Audit
A deep analysis of your full ad account — campaign structure, wasted spend patterns, keyword strategy gaps, and bid efficiency. Delivers a campaign-by-campaign breakdown and a 30/60/90-day optimisation roadmap with projected ROAS improvement. Fee offsets against first month retainer.
$500 — offset on retainer
Enquire →
03
Paid Audit — $750
Amazon Growth Opportunity & Channel Strategy Audit
A strategic audit covering total addressable market opportunity, competitive benchmarking, growth levers, and a 12-month channel roadmap. Includes a Canada expansion scorecard — a section almost no agency can credibly deliver. We've done this. Fee offsets against first month retainer.
$750 — offset on retainer
Enquire →
How It Works

From data to decision
in days, not weeks.

AI-native process means faster insights and lower overhead. No Seller Central access required for the free audit — just three data exports.

01
You Share Your Data
Three CSV exports: Business Report, Ad Console bulk file, and FBA inventory report. No Seller Central login required for the free audit.
02
AI Analyses & Scores
Data enters our structured audit template. Claude scores each dimension, surfaces patterns and anomalies that would take a human analyst days to find manually.
03
Senior Review & Strategy
Aishwarya reviews every AI output, adds 10+ years of Amazon operator context, and writes the strategic recommendations — the part no tool can replicate.
04
Branded Report, 48 Hours
A polished PDF with clear findings, dollar-impact estimates on every leak, and three prioritised quick wins. Delivered within 48 hours of receiving your data.
Sample Audit Report
March 2026
59.3
Overall Health Score / 100
NEEDS WORK
Listing Quality
15.3
Inventory Health
8.5
Advertising
5.0
Buy Box & Pricing
16.5
Brand & Reviews
14.0
Sample Output

This is what you'll receive.

Every free audit delivers a scored account health report across five dimensions — Listing Quality, Advertising, Inventory Health, Buy Box & Pricing, and Brand & Reviews — with a single overall score out of 100.

Each dimension comes with a specific fix recommendation, and the report closes with your Top 5 Revenue Leaks — each with an estimated monthly dollar impact, so you know exactly what to prioritise first.

No fluff. No "consider improving your listings." Specific findings, specific numbers, specific actions. Delivered within 48 hours.

Get Your Free Audit →
Credentials & Results

Built on real operator
experience, not theory.

Every recommendation we make is grounded in having run an Amazon channel at scale — with full P&L accountability, not just advisory access.

Case Study — Knix (DTC Apparel)
"Full Amazon P&L ownership across USA and Canada for 2 years as Senior Manager — ads, inventory, listings, assortment, budgeting, promotions, and the full retail partner to inhouse transition."
$3.2M → $7.5M
USA Revenue Growth
$0 → $1.5M
Canada Year 1 Launch
500+
SKUs Launched
Senior Manager, Amazon Channel — Knix, 2023–2025
Pattern → In-house Transition
Retail Partner Migration
Led the complete Pattern-to-in-house transition for the Knix Amazon channel — ranking protection, advertising structure rebuild, pricing transition, and full operational handover without disrupting revenue.
Cross-Border Channel Management
USA + Canada in Parallel
Managed Amazon USA and Canada as a single coordinated channel at Knix and Spin Master — keyword localisation, pricing strategy in CAD, FBA logistics, and Canada-specific advertising at scale.
Amazon Platform Insider Knowledge
Four Years Inside Amazon (2012–2016)
Foundational platform knowledge from inside Amazon — advertising auctions, ranking signals, seller ecosystem, and operational infrastructure. The understanding most agencies build from the outside took four years to absorb from within.
Testimonial "

Reflecting on our work together at Knix, I was always impressed by Aishwarya's deep expertise and comprehensive, end-to-end approach. Aishwarya successfully moved the entire Amazon operation in-house, set up logistics, curated the assortment, and ensured we had a consistent pricing strategy across channels. On top of that, Aishwarya built a strong ecosystem for ads management and optimization, which really set us up for sustainable and profitable growth. From strategy to ground work, impeccable execution!

Thibaut Saphore
VP Feminine Care, BU Personal Care — Essity
Formerly VP Business Development & Strategy, Knix (acquired by Essity)
Common Questions

Things brands ask
before engaging.

What does an Amazon Channel Operating Partner do?
An Amazon Channel Operating Partner runs your Amazon business with the accountability of an in-house Amazon Director — full ownership of advertising, listings, inventory, pricing, brand registry and P&L outcomes. This is different from a task-based agency that executes specific deliverables. Calibre Commerce operates the channel end-to-end so you don't have to hire a full-time Amazon team.
How is Calibre Commerce different from a traditional Amazon agency?
Three differences. The work is led by a senior operator with 10+ years of Amazon experience, including time as a former Amazon employee — not by a junior account manager. The model is AI-native: 80% AI execution, 20% senior judgment. And we specialise in cross-border North America (USA and Canada) and Pattern/Spreetail retail-partner-to-in-house transitions — work most agencies don't credibly offer.
How is Calibre Commerce priced?
We work on a tiered retainer model — Ads Accelerator, Growth Partner, and Channel Director — sized to your Amazon revenue stage and scope of engagement. Specific pricing is shared during a discovery call, after we understand your business and goals. Engagements typically start with a free Account Health & Revenue Leak Audit, which is a faster way to see if there's fit before any pricing conversation.
When should a DTC brand hire an Amazon agency vs in-house?
Hire an agency when Amazon is between $30K and $500K per month and you don't have a senior Amazon operator on staff. In-house makes sense above $1M/mo in Amazon revenue, when a $120K+ salaried hire is justifiable. The middle ground — where most growth-stage DTC brands sit — is where a fractional operating partner makes the most economic sense.
"How do I know it's worth the investment?"
A 5-point ACoS improvement on $50K of monthly ad spend is $2,500/month in wasted spend recovered — before any revenue growth from listing improvements or inventory optimisation. The engagement pays for itself quickly. Want to see the math on your account?
"We already have someone handling Amazon."
That's fine. What does that look like today? A free 30-minute audit will tell you honestly if there are material gaps — TACoS, Buy Box, inventory health. If everything looks good, we'll tell you that too.
Can you help us expand into Amazon Canada?
Yes — and this is one of our strongest differentiators. We launched Knix's Amazon Canada from $0 to $1.5M in Year 1 and managed both markets simultaneously at Spin Master. Canada isn't just "copy the US listing" — there are meaningful keyword, pricing, GST/HST, and FBA logistics differences most agencies miss entirely.
We're currently with Pattern or Spreetail. Can you help us transition?
This is a specific specialty. Taking back your Amazon channel from a retail partner requires a ranking protection plan, buy box strategy, advertising structure rebuild, and inventory handover sequencing. We led the Pattern-to-in-house transition at Knix. Done well, it almost always improves margin and channel control.
What's the difference between an Amazon SPN partner and a regular agency?
Amazon Service Provider Network (SPN) partners are vetted and approved by Amazon as qualified third-party service providers. SPN approval requires a documented track record, professional credentials, and adherence to Amazon partner standards. Calibre Commerce is both an SPN-approved partner and an Amazon Ads Partner.
How long does it take to see results?
Advertising improvements (ACoS reduction, wasted spend recovery) typically show within 30 days. Listing and conversion improvements show within 60–90 days. Full channel growth — meaningful revenue uplift — typically takes 90–180 days. Engagements are structured as 12-month contracts to let strategy compound.
Get Started

Start with a free audit.
No pitch, just findings.

Send your Business Report CSV and Ad Console export. We return a scored account health report within 48 hours — with your top revenue leaks and three prioritised quick wins. No obligation, no sales pressure.

Request Your Free Audit → View Services

Or email directly: aishwarya@calibrecommerce.com